VICENTE BERBEGALL / INDEPENDENT TECHNOLOGY PRACTICE
Commerce,
connected.
A business mind. A builder’s hands.
KumaBits is my independent technology practice—a home for my work, thinking, experiments, and selected collaborations.

International perspective.
01 / WORK
Where thinking
becomes something real.
DECATHLON JAPAN / CTO · 2025–present
Why I built a local OMS for Decathlon Japan.
Choosing to build an order management system for e-commerce and wholesale, with AI-assisted development and room for further automation.
Read the case02 / THINKING
Start with the problem.
Question the tool.
When more instructions made the results worse
Two surprises in GenomeLens challenged my expectations about newer models, better prompts, and what counts as an improvement.
Read the essay03 / LAB
I think by building.
THE PERSON BEHIND KUMABITS
A business mind.
A builder’s hands.
I’m Vicente Berbegall. Engineer by training, commerce leader by experience, and still someone who likes to build.
Today I’m CTO at Decathlon Japan. KumaBits is my independent home for the work and ideas that connect those parts of my life.
The story so farSELECTED COLLABORATIONS
Good conversations
are a starting point.
A difficult technology decision, an interesting system, or an idea worth exploring. I’m open to a focused conversation when there is a good fit.
Work with me